Social media ad spend in Europe 2022-2023

Published by Statista Research Department, Aug 28, 2024
In 2023, social media advertising spending in Europe stood at 23.3 billion euros, growing with 18.2 percent year-on-year. The United Kingdom is by far the market with highest social ad spend in Europe, followed by Germany and France.

Social media advertising spending in Europe in 2022 and 2023 (in billion euros)

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Release date

June 2024

Region

Europe

Survey time period

2022 and 2023

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

13

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Statistics

Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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$0 USD
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